Field TripNews

Old School : Rogers Cable Internet Ad Campaign

rogers-logoThe content we consumed from the Internet has changed. It has changed in length, quality, format, availability and connivence. For the longest time the only way to get to the Internet was through the way of the old telephone lines. However the big trend back in 2002 was the popularity of coaxial cable. The kind of cable you used for your television would now pipe in your internet content. Rogers Communications was a big player on the market for this.

For my 2 bus shelter ads, the focus was to show the dilemma of downloading. Music downloading was the biggest trend at the time with the push of Apple’s iTunes. The other dilemma was video clips being downloaded. At this time I was focusing on film trailers. Around the time the trailer for Star Wars – Episode 2: Attack Of The Clones was just released. For the execution I decided to do an illustration of people looking and hearing into a phone jack. It was a comical and extreme idea.

For the mail flyer, it was more of a play on the abbreviation of “What You See Is What You Get” (WYSIWYG). One side of the postcard was a one phone jack with multiple lines sharing that one connection. The opposite side was a big close up of a coaxial cable end with the text questioning the WYSIWYG mantra to see more.

The 30 TV Spot was an intricate planned idea. Focusing on 2 different people in 2 different rooms with 1 dilemma; trying to download and listen to music. It borrows an extension on the existing idea I drew for the bus shelter execution.