During my time at GAO Group, I was Senior Graphic Designer for WowGAO. WowGAO was the subsidiary in charge of its information technology conferences and expos. The 4 main events were the e-Financial World Expo, Government & Health Technologies Conferences, Wireless & Mobile Expo & Conference, and the RFID Forum.
My main duties were creating every event’s show guide for the attendees and exhibitors. Working in collaborating with our exhibitor and conference teams, we needed to collect content for the collaterals. I later worked with the marketing team to oversee digital promotional content, such as our event website, email marketing, syndication, and in its early days of social media.
Later on I became responsible for work on graphic design projects for other brands of GAO Group. This included GAO TEK and GAO RFID. Projects ranged from whitepapers, print ads, instructional documents, product labelling, and sales brochures for events like CES Las Vegas.
Key Clothing Canada
In 2004 I was 1 of the founding members to create Key Clothing Canada. We were a martial arts-inspired lifestyle brand. We wanted to cater to people who train, love, and inspired by martial arts culture. Our primary apparel offerings were t-shirts and sweatshirts. My primary role as creative director tasked to create the branding overall for Key Clothing, as well as our fashion lineup of t-shirt designs. I also had a role working on custom order designs for clients such as performance teams and martial arts schools.
I came to Danier Leather in 2007 for the role of Web Content Coordinator / Email Designer. Danier Leather was going through a digital transition, to compliment and drive its successful genuine leather fashion retail outlets. My role was to update and collect content for both the current and upcoming website re-launch. Another big role was to work with the marketing team to create targeted email campaigns to our customer database. My duties required me to draft and design email campaigns and ranging from store updates, territorial promotions, special media and member-only events and launches for our seasonal fashion collections. I worked with outside vendors to manage email tracking, public relations, and rich media applications.
Tshirtgang.com is a subsidiary of Redline Distributing. Tshirtgang provides t-shirt printing and dropshipping fulfillment for online sellers. When I joined the startup in 2009, my main role as a senior graphic designer. I helped with creating the branding for the overall company. Additionally, my duties were to create banner ads for the platform as well for online campaigns. My other duties were to help train our remote design team with employees based in Canada, The Philipines and Bangladesh. This required creating documentation and online training videos for using the Tshirtgang platform. I worked with the web developer to do usability testing and coming up with features to be rolled out for our growing user base. We eventually created an API for our platform to work with existing e-commerce merchant shops such as Amazon, Ebay, Etsy, and WordPress. I also travelled with the team to Las Vegas in 2012 to attend the Licensing Expo. I met with potential clients giving them an idea of how the platform worked and answer any technical questions they might have had in creating and processing T-shirt designs.