SceneScout - Travel Mobile App


SceneScout is a mobile app aimed to help travellers explore Toronto, by highlighting places of interest that were used in film and television productions. Users would be able to plot and follow walking tours catered specifically to a certain film or tv show.


Mobile iOS


Photoshop, Illustrator, Sketch, InVision


10 Weeks


UX & UI Designer

The Challenge

For this capstone UX Design case study, the goal was to give Destinations Canada a new way to boost tourism. While there are many points of interest across Canada, I wanted to point out lesser-known areas. I wanted to have tourists experience a new way of engaging with their point of interest and learn more information on the spot.


Another known issue is that locations that are not historical sites, tend to change appearance or land is redeveloped. People can lose sight of the local history these places possess. Is there a way to digitally preserve this knowledge in a fun and interactive initiative?

The Solution

Capitalizing on the recent boom of film and television productions filmed in Canada, SceneScout enables fans to visit that location and take a walking tour of that production. It’s a solution for fans to embrace their fandom, and learn about the point of interest featured.

The primary function of the mobile app is to be able to search by title, or by filter search by province, territory and genre. From there a curated list of places of interest featured in that production would generate a tour guide route for the user to follow and engage in.

Research and Process

User Research

The survey revolved around two parts I wanted to converge on; travel in terms of tours, film & tv. I wanted to wrap my head around the current steps and activities involved in how Canadians currently travel. I conducted extended interviews with selected individuals, to gauge the better need for features. It was also to help define the core user base of SceneScout.

Casting Call For Personas

With my initial focus on the Toronto area, I wanted to capitalize on a young adult audience who were looking for fun. The college and university demographic who would live in the downtown core, and did not mind walking and taking public transit. The secondary users were the family type of person. The mature adult at age 36–50 with children, living outside in the Greater Toronto Area (GTA).

Capitalizing on Hollywood

For the sake of scope and time, I decided to limit the content to Toronto for focus instead of all of Canada. Even with researching where some films and tv productions are shot, the information is withheld from publication. It was from an inquiry I made to the offices at Toronto City Hall, that I knew red tape and privacy would hinder development.

Low & High Fidelity Screens


Key Takeaways

Potential To Scale – SceneScout can be applied to other countries with thriving film and tv productions. It can help boost the profile of cities in countries looking to capitalize on their old history.

Curation – Verified curation from location holders and film studios would be the best way to fill the content accordingly for SceneScout. If there was a way to get film content aggregated from say a service like IMDB, that could cut down on development time. Film reviews could also be added from sites like Rotten Tomatoes.

Freedom of Information Act – My early research leads me to the Toronto Film Office website. They publish ongoing productions, however, most are kept the secret under special codenames. I was then told that to retrieve all the information cataloguing past and current productions and their set locations, I would require filing for a Freedom of Information with the Ontario Media Development Corporation (OMDC).

Privacy and Participation – The issue of privacy can be on the place of interest. They may not want the attention of their location that was featured in a production. It can result in an influx of crowds, which might hinder daily operations or be of security issues.


I want to keep developing SceneScout in some capacity. As I’ve participated in a few hackathons, I’ve started to learn about the aspects that go into the web and mobile app development. Hopefully, I can find someone who’d want to partner with me on developing SceneScount, when resources become available.

Please Sir. I Want Some More.

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