SceneScout - Travel Mobile App


SceneScout is a mobile app aimed to help travellers explore Toronto, by highlighting places of interest that were used in film and television productions. Users would be able to plot and follow walking tours catered specifically to a certain film or tv show.


Mobile iOS


Photoshop, Illustrator, Sketch, InVision


10 Weeks


UX & UI Designer

The Challenge

In this case study, the goal was to give Destinations Canada a new way to boost tourism. While there are many points of interest across Canada, I wanted to point out lesser-known areas.


“I wanted to have tourists and locals experience a new way of engaging with points of interest, and learn more information on the spot.”


  • A known issue is that places of interest are not identified as historical sites.
  • Locations can change in appearance due to redevelopment.
  • People can lose sight of the local history these places possess. 
  • Digitally preserve this knowledge in a fun and interactive initiative.

The Solution

  • Capitalizing on the film and television productions filmed in Canada,
  • Enable fans to visit that location and take a walking tour of that production.
  • A solution for fans to embrace their fandom, and learn about the point of interest featured.
  • A curated list of places of interest featured in that production would generate a tour guide route for the user to follow.

Research and Process

User Research

Through the survey and interview process, I wanted to understand the following:

  • The current steps and activities involved in how Canadians currently travel. 
  • Gauge the better need for simplifying travel booking features.
  • Define the core user base that will utilize SceneScout.
Casting Call For Personas
  • Initial focus on the Toronto area, capitalizing on a young adult audience who were looking for fun activities.
  • The college and university demographic who would live in the downtown core, and did not mind walking and taking public transit.
  • Secondary users were the family type of person. The mature adult at age 36–50 with children, living outside in the Greater Toronto Area (GTA).
Capitalizing on Hollywood
  • I decided to focus on Toronto and roll out across Canada.
  • Researching where some films and tv productions are shot, the information is withheld from publication.

Low & High Fidelity Screens


Key Takeaways
  • Potential To Scale – SceneScout can be applied to other countries with thriving film and tv productions. 
  • Curation – Verified curation from location holders and film studios would be the best way to fill the content accordingly for SceneScout.
  • Content Aggregation – Using service like IMDB could cut down on development time. Film reviews could populate content from Rotten Tomatoes.
  • Freedom of Information Act – Early research lead me to the Toronto Film Office website. Publish ongoing productions, however, most are kept the secret under special codenames.

To retrieve all the information cataloguing past and current productions and their set locations, would require filing for a Freedom of Information with the Ontario Media Development Corporation (OMDC)

  • Privacy and Participation – Privacy could be a concern place of interest. They may not want the attention of their location that was featured in a production. It can result in an influx of crowds, which might hinder daily operations or be of security issues.

I want to keep developing SceneScout in some capacity. As I’ve participated in a few hackathons, I’ve started to learn about the aspects that go into the web and mobile app development. Hopefully, I can find someone who’d want to partner with me on developing SceneScout, when resources become available.

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