TED - Elevate Tech Jam
OVERVIEW
Developed during Elevate Tech Jam 2019 in Toronto. TED is a cross-promotion marketplace platform for the Rogers digital network for IoT devices. We hacked together a possible client-side dashboard, to push promotions via rich media, geo location. Interacted via voice and chatbot.
PLATFORM
Client Based Web Portal & Mobile Application (iOS/Android)
TOOLS
JavaScript, HTML, CSS, Botcopy, DialogFlow, Sketch, Photoshop, Illustrator
SCOPE
2 Days
TEAM MEMBER / ROLES
Aditya Subramaniam - Project Lead & Data Analyst
Allen Feng - Database Specialist
Astor Wong – Business & Marketing Analyst
Jason Das – UX & UI Designer
Amanda Tsiang – Graphic Designer
Murtaza Vahanvaty - JavaScript Developer
SceneScout - Mobile App Introduction Screen
The Challenge
I participated in the 2019 Elevate Tech Jam in Toronto, Canada. The Elevate Tech Jam is created by TD and co-created by Ceridian, Corus, Interac, Rogers, Future of Sport Lab (MLSE & Ryerson). I was part of a team of 6 people. We called ourselves, 4AM. For the tech jam, we went with the challenge presented by Rogers Digital.
Team 4AM
Internet of Things (IoT) and Connected Living
Statement:
Consumers are increasingly adopting new technologies and incorporating connected devices into their day-to-day lives. Rogers enables you to make more possible by providing integrated connected living solutions that are simple to use and attainable for everyday life.
Challenge:
How can new technologies provide solutions for the consumer experience (technical support, services, promotions etc.)?
The Solution
The aim is to help business customers reach residential customers and leverage existing data and customer relationships.
A client-side portal where business partners can upload an ad and promotional content.
Push and administer ads to platforms and translate to the appropriate output of interaction.
The ad can be a rich media image, voice interface, chatbot, and location-based tracking.
The platform would showcase ads accordingly depending on the user’s device.
Research and Process
Improve On What Exists
We started focusing on the MyRogers mobile app. I was the only team member at the time a Rogers mobile user. We conducted a comparative analysis on the spot.
The current messaging system in the MyRogers app didn’t highlight promotions in a more urgent upfront way.
We discussed how Rogers focused more on e-mail blasting all news. However, if users are opting out of newsletters and emails, where else could we notify them.?
Make MyRogers be the hub for all future promotions and redeeming them.
Developing Two Platforms
We felt we needed to outline and show that this is a two-prong execution. One cannot work without the other. The goal is to create client-side web browser-based tools with a promotional dashboard as beneficial to our partners.
By building out the channels; whether visual ads, voice or location-based. Campaign management and analytics was a feature we felt needed to be included.
The other prototype was to show TED running the rich media image on the MyRogers mobile app. The user flow focused on searching promotions and redeeming a QR code for later.
A Workshop Within A Tech Jam
We decided to pivot and put a focus on chatbot implementation in our prototype. As much as we were hoping to build a geo-location mockup, we felt as a team the DialogFlow solution was quicker to put together.
We finally managed to get a working chatbot within Google Chrome. For the demonstration and pitch, we had 3 prototypes running. One for the client management dashboard, MyRogers redeeming marketing TED promotions in-app, and TED geo-location chatbot scenario.
Low & High Fidelity Screens
Business Program Module
Low & High Fidelity Screens
ChatBot Module
Prototype
Web Portal Dashboard
Below is a walkthrough video of our team’s prototype we had planned for TED’s Business Promo Manager. The idea here was for partners to log in to upload their promotional content to be deployed on the Rogers digital network.
Prototype
TED MyRogers Mobile App for iOS
In this video, I demonstrate how the user will see and be able to interact with the promotion via the MyRogers app. The MyRogers app can present the promotions in general via a search in Offers. If the user has enabled location services on their mobile device, TED can notify you of promotions in your location and you can engage in the chatbot conversation in real time.
Prototype
TED MyRogers Mobile App Chatbot Module
We developed a working prototype of how TED would respond to the user in the chatbot scenario. We presented it as a separate module from the other prototype due to the working environment.
Conclusion
Key Takeaways
Scalability – Possibilities to expand the user base from the Rogers network to possibility Fido and Chatr.
Target Promo – Push notifications based on geo-location and search history. This could apply to a Rogers Home device, or a mobile device roaming via location activity. Out-of-province partners and international promotions could also apply to outside roaming networks.
Gamification – Reward system to incentivize users to redeem additional promotions. Data suggests a 33% lift in user engagement and a 68% increase in content discovery. Pairing contacts or friends on the Rogers network could implement a leaderboard.
Results
As a team we were satisfied with what we managed to cobble together during Elevate Tech Jam.
It wasn’t until one of the workshops offered during the middle of Day 1 from Dialogflow, that we consider to pivot from our original idea.
We felt an actual working geo location prototype would have solidified our initial pitch with TED. We hope to keep in touch with some Rogers employees to mentor us on further development.