TED - Elevate Tech Jam 2019
I participated in the 2019 Elevate Tech Jam in Toronto, Canada. The Elevate Tech Jam is created by TD and co-created by Ceridian, Corus, Interac, Rogers, Future of Sport Lab (MLSE & Ryerson). I was part of a team of 6 people. We called ourselves 4AM. For the tech jam we went with the challenge, presented by Rogers Digital.
Internet of Things (IoT) and Connected Living
Consumers are increasingly adopting new technologies and incorporating connected devices into their day to day lives. Rogers enables you to make more possible by providing integrated connected living solutions that are simple to use and attainable for every-day life.
How can new technologies provide solutions for the consumer experience (technical support, services, promotions etc.).
Our team came up with the concept of TED. TED is the implementation of a new marketplace within the Rogers digital ecosystem. The aim is to help business customers reach residential customers, and leveraging existing data and customer relationships. By setting up a client side portal where business partners can upload ad and promotional content. From there the ad would push to proper platforms and translate to the appropriate output of interaction. Whether is be a rich media image, voice interface, chatbot, and location based tracking.
Our goal is have Rogers customers engage more with the promotions offered with being a part of the Rogers network. We found that TED could be a useful way to build brand retention, real time awareness of ongoing and targeted promotions. While the promotional side is our focus with TED, the potential to make TED a more smart customer support assistant for future Rogers services could be beneficial.
Research and Process
Improve On What Exists
When Rogers Digital presented us with usable data resources, originally our scope of project would deal with device technical support. We later kicked around the idea with looking at the current MyRogers mobile app.
We found that it’s current messaging system didn’t highlight promotions in a more urgent upfront way. We talked about how Rogers focused more on e-mail blasting all news. However if users are opting out of newsletters and emails, where else could we notify them.
We wanted to give Rogers and its partners a new way of creating advertisements for their promotions. It is where we came up with MyRogers to be the hub for all future promotions and redeeming them.
Developing Two Platforms
During the initial brainstorming of TED, we felt we needed to outline and show that this is a two prong execution. One cannot work without the other. The goal with creating a client side web portal would reduce adding more need to manage promotions. We felt developing browser based tools in a promotional dashboard as beneficial to our partners. By building out the channels; whether visual ads, voice or location based. Campaign management and analytics was a feature we felt needed to be included.
Originally we had to planned to prototype the dashboard console, and eventually build out a web application for dashboard. As we encountered some bottlenecks in actually developing the code, we had to scale back on building out features. We prototyped two sections of the web portal; main dashboard and creating a new promotion. We focused at the creating a rich media image based promotion with redemption of QR code generated in our dashboard.
The other prototype was to show TED running the rich media image on the MyRogers mobile app. The user flow focused on refining promotional categories and redeeming a QR code for later.
A Workshop Within A Tech Jam
During the first day of the Tech Jam, Rogers was planning to do a workshop during the tech jam. As a group we decided to attend to see and hear what might be Rogers looking to achieve from the challenge for IoT devices.
When they brought out one of their partners Dialogflow, we decided to pivot and put a focus on chatbot implementation into our prototype. As much as we were hoping to build a geo-location mockup, we felt as a team the DialogFlow solution was quicker to put together.
Low & High Fidelity Screens
Scalability – for other use cases and technologies. Possibilities to expand the user base from the Rogers network to possibility Fido and Chatr.
Target Promo – push notifications based on geo-location and search history. This could apply to a Rogers Home device, or a mobile device roaming via location activity. Out of province partners and international promotions could also apply to outside roaming networks.
Gamification – reward system to incentive users redeeming additional promotions. Data suggests 33% lift in user engagement and 68% increase in content discovery. Pairing contacts or friends on the Rogers network could implement a leaderboard.
Cross Sell – business solutions to enterprises based on campaign KPIs
As a team we were satisfied with what we managed to cobble together during Elevate Tech Jam. It wasn’t until one of the workshops offered during the middle of day 1 from Dialogflow, that we consider to pivot from our original idea. We felt an actual working geo location prototype would have solidified our initial pitch with TED. We hope to keep in touch with some Rogers employees to mentor us on further development.
Please Sir. I Want Some More.
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