PlayStation Compass - App Feature

OVERVIEW

PlayStation Compass is an app feature-based to work within the PlayStation Store for the mobile app, and the PlayStation 4 video game console. The purpose of the feature is to help users discover and curate new games and enhance their gaming experience.

Platform

Mobile iOS & PlayStation 4/Pro Console

Tools

Photoshop, Illustrator, Sketch, InVision

SCOPE

15 Weeks

ROLES

UX & UI Designer

The Challenge

More than ever before, people are taking up video games as their go-to entertainment of choice. There are a variety of genres to please all the various tastes for gamers.

  • Independent development and Triple-A (AAA) production of video games is producing games at record rates.
  • The push of platform holders offering games digitally versus traditional retail models, consumers are having a hard time discovering new games.
  • The need for adjusting the curation of games, that match a player’s gaming preference and purchasing habits.

The Solution

Focusing on the  PlayStation Store, the objective is not to overhaul the existing customer experience in its current state.

Establish a sole area within the store, where the gamer can make choices based on their gaming habits and preferences. Thus creating a more tailored discovery of game titles and expandability.

  • Currently, the PlayStation Store has a section called “Just For You”. That is the starting point for a new rebranded feature called PlayStation Compass.
  • Reduce reliance on the traditional search bar and outdated categories. 
  • Stop games from getting lost from overcrowding on the digital storefront. 
  • There are so many games coming out on erratic release schedules, players are having a hard time keeping track.

Research & Process

Classifying Libraries and Genres
  • The PlayStation Store currently aggregates past games played to make broad suggestions.
  • Those results would be displayed on constant in the “Just For You” tab. 
  • From surveys, players have accumulated a larger digital library of past PlayStation titles versus physical copy purchases. 
  • New gaming genres like battle royale or subsets of larger genres have also lead to new pricing models. 
Friends vs. Influencers vs. Streamers
  • From the survey and interviews conducted, a large group of users rely on influencers and streamers. 
  • Players look to their friends to see what they’re currently playing online. 
  • The purchase and referral decisions resulted in crafting two personas that would use PlayStation Compass. 
Cross-Gen Visual Design
  • The visual design for PlayStation Compass, takes into account of the current PlayStation branding and current mobile iOS app.
  • Create a design system that pulls from previous PlayStation generations usage of icons and aesthetics.

Low & High Fidelity Screens

From L-R : wireframe for Get Started, Game Libraries and Gaming Categories

From L-R : high fidelity screens for Get Started, Game Libraries and Gaming Categories applied with UI design treatment

Conclusion

Key Takeaways
  • Analytics – Access to PlayStation’s proprietary data analytics, could be incorporated to power PlayStation Compass. 
  • Data Sources – Data obtained from game save files on local and cloud storage, could help users in purchasing future game titles.
  • Classifications – Future classification could also include game development studios and not just publishers.
  • Artificial Intelligence – With the advancements to voice interface and deep learning, the next phase of a built-in AI Assistant could be included.
Results

PlayStation Compass has a viable potential to be implemented with the current build of the PlayStation App and the current PlayStation 4 gaming console. With game development continuing to flourish, there needs to be a more attuned method to discovery and curation for gamers.

Please Sir. I Want Some More.

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